Senior Market
 
By 2015, the 50+ age group will represent over 45 percent of the population, reported by a recent AARP report.  This segment of the age group earns over $2-trillion in income per year and own 70% of the country's financial assets and 50% of spending power.
 
 
Hispanic Market Grows In Population and Wealth
 
Hispanic Market is expected to comprise 14% of the U.S. population by 2006
and have buying power of $300 billion.
 
EMail Address Changes
 
It is estimated that 41 percent of persons with a EMAIL address change their
address in past two years.  Some have changed their address two or three times.
EMail us info@listsbank.com or call for details to update your file.
 
EMail Marketing Growth 2001
 
It is estimated that money spent on email marketing in 2001 to increase to $2.1 billion,  from about $1.1 from last year, according to a report by Internet search firm eMarketer, New York an increase of about 110 percent.  More than one billion messages are sent daily in the U.S.
 
Some Internet Tracking Terms
 
CPM – Cost per Thousand

CPC – Cost Per Click

CPTM – Cost per Targeted M Impressions

CPT – Cost Per Transaction

 
 
E-Commerce Grows
Forrester Research Corporation forecast consumer e-commerce at $184 billion compared to b2b (business-to-business) of $2.7 trillion in 2004. The future of b2b looks dramatically strong.

DMA (Direct Marketing Association) reports that Internet Sales are booming.   The reports says that Internet-generated sales are expected to reach $24.2 billion this year, almost double last year's figure.

Nielsen/Netratings (Source) Nearly 144 million Americans have access to the Internet in their home, compared to 106.3 million in July 1999.  It's a growth rate of 35% over the past year.

 

Women on-line buying in November with secure connections have  increased some 400% since last year, according to the London-based Internet market research firm, NetValue.
 
Carrier Route Lists

 If you want to reach every household in your marketing area, including apartments, consider saturation mailings using an occupant lists that includes the address, city, state, ZIP+4 and carrier route code.  With occupant list you customize the top line (Name Field) with such titles as:  OCCUPANT, FAMILY LIVING AT, FAMILY SHOPPER, ETC.
 
Some Postal Terms

 Being familiar with these terms will assist you in obtaining the special qualifications that make mail more deliverable.

* Coding Accuracy Support System (CASS): A service offered to mailers, service bureaus and software vendors that improves the accuracy of matching to delivery point codes, ZIP+4 codes, 5-digit ZIP codes and carrier route codes on mail pieces. CASS provides a common platform to measure the quality of address matching software and to diagnose and correct software problems.

* Destination Bulk Mail Center (DBMC) Rate: A rate available for Standard Mail (A) and Standard Mail (B) Parcel Post that is properly prepared and entered by the mailer at the BMC or other designated postal facility that serves the delivery address on the mail.

* FLTS: An abbreviation used on mail container labels that identifies the contents as flat-size mail.

* Presort: The process by which a mailer prepares mail so that it is sorted to the finest extent required by the standards for the rate claimed. Generally, presort is performed sequentially, from the lowest (finest) level to the highest level, to those destinations specified by standard and is completed at each level before the next level is
prepared. Not all presort levels are applicable to all mailings.

-- Source: United States Postal Service

Business Turnover Offers A Unique Challenge

According to the U.S. Small Business Administration, nearly 62% of all businesses dissolve within the first six years.  The turnover rate is even higher for certain industries, like retail, and geographic areas like California.

These turnover figures mean keeping a customer or prospect file up-to-date can be a major challenge.  Fortunately, there are a few services that will help identify "dead-wood" in a file, besides identify their new addresses if they moved.

The most popular is NCOA (National Change of Address). For more information on this topic, go to our hyperlink FREE and order or free publication on the topic of list up-dating.

Hidden Sales In the Corporate Tree

Your company may be sitting on a gold mine of business and not even know it.  In a nutshell, some of your current customers are affiliated with other companies.  Identifying these hidden affiliate could prove a quick influx of new and easy sales.

 
E-Mail Note
 
Response shows that a opt-in email address is 50% more result-getting than a Spam list, plus you avoid the sometime agonies that come with emailing opt-out addresses.

Ventriloquist - Voice Broadcast

Voice Broadcast offers a new way to reach clients and prospects, providing a personalized communication via the telephone.  For customers, you may consider announcing new products or special pricing.  Combining voice broadcast with direct mail has also shown an increase in response.  For more details, you may go to: http://www.itgnet.com.

Government Buying Offices

Large Federal Government Buy Offices by Product Category.  This list consist of government buying offices that purchase a minimum of $10,000 per order on specific product categories.

Here's a few examples:

Cleaning Equipment & Supplies    2,591

Household Furniture 5,267

Office Supplies 1,734

Recreational & Athletic Equipment 1,225