BUSINESS-TO-BUSINESS (BTB) LISTS - RESEARCH

One of the golden rules in BTB marketing is that your best prospects should resemble your best customers.  Of course, everybody knows this.  But the bottom line is, many marketers do not know that it is inexpensive to overlay their customer file with business demographics to produce a model for identifying their best prospects.

Here's an outline of a few reports that you can generate after your customer file has been appended.  These reports can be customized to meet your special requirements. Click on the hyperlinks below to see sample reports:

           Sample Indexing Report #1

           Sample Report # 2

Other Reports:

Market Penetration Report that will show how many customers you have by SIC (business category & industry sector) and the percentage this total is of the universe.  Request sample reports.

SIC/Employee Penetration that can be taken a step forward and indicate the penetration at each employee level.

SIC/Employee Total Sales that will indicate the total sales by SIC/Employee Size.

SIC/Employee Total Number of Purchases that will indicate the number of purchases made during a given period of time by SIC/Employee Size.

RFM (Recency/Frequency/Monetary)

LTV (Life Time Values)

	the market potential
	compare one sales territory or salesperson against another
	realign territories
	determine market penetration
	establish sales quotas and advertising budgets by market potential
	forecast overall sales, and more...

AfterMarketing Reports (call for details)

Regression Analysis - Call or send for Free Brochures