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DATA APPENDAGE - IDENTIFYING YOUR BEST PROSPECTS
Learning as much as possible about your customers will help you then identify
like prospects, saving your marketing budget for your most likely and most
profitable prospects.
This information is developed by overlaying demographic information on your
customer file. The key elements for overlay are: SIC (Business
Type), Size (Employee and/or sales). From this information, your best
prospects are than ranked from high to low, sample portion of a report:
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SAMPLE
CUSTOMER PROFILE |
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RANKED HIGH TO LOW |
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|
SIC |
Description |
Quantity |
% Total |
Total Emps |
Total Sales |
| 8712-0000 |
Architectural
services |
563 |
36.1 |
17,118 |
2,180.30 |
| 8711-9903 |
Consulting engineer |
189 |
12.1 |
8,261 |
1,240.60 |
| 8712-0101 |
Architectural
engineering |
130 |
8.3 |
5,113 |
514.3 |
| 8711-0000 |
Engineering services |
109 |
7 |
4,166 |
404.4 |
| 8711-0402 |
Civil engineering |
85 |
5.4 |
3,730 |
373.1 |
| 8748-9905 |
Environmental
consultant |
36 |
2.3 |
709 |
71.9 |
| 8711-0404 |
Structural
engineering |
35 |
2.2 |
647 |
52.3 |
| 0781-0201 |
Landscape architects |
28 |
1.8 |
538 |
45.9 |
| 8711-0202 |
Mechanical
engineering |
21 |
1.3 |
540 |
62.7 |
| 8742-0000 |
Management
consulting services |
19 |
1.2 |
757 |
64.1 |
| 8748-0000 |
Business consulting,
nec |
15 |
1 |
321 |
39.9 |
| 7389-0602 |
Interior designer |
14 |
0.9 |
454 |
42.6 |
| 8713-0000 |
Surveying services |
13 |
0.8 |
394 |
26.2 |
| 8711-9905 |
Electrical or
electronic engineering |
13 |
0.8 |
186 |
17.7 |
| 8712-0100 |
Architectural
engineering |
9 |
0.6 |
240 |
21.6 |
| 7389-0603 |
Interior decorating |
8 |
0.5 |
186 |
14.2 |
| 7336-0103 |
Graphic arts and
related design |
6 |
0.4 |
153 |
12.5 |
| 7389-0600 |
Interior design
services |
6 |
0.4 |
98 |
5.2 |
| 8742-0400 |
Industry specialist
consultants |
6 |
0.4 |
168 |
51.6 |
| 8711-0401 |
Building
construction consultant |
5 |
0.3 |
120 |
103.8 |
| 6512-0100 |
Commercial and
industrial building operation |
5 |
0.3 |
115 |
7.8 |
Because of Dirmark's over 25 years of experience in Business-to-Business
lists (Direct Marketing), you also gain our assistance in applying this
information to your greatest advantage, turning information into more sales and
more profits.
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