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SOHO (SMALL OFFICE HOME OFFICE) MARKET  The small home office represents the most explosive growth in the BTB market, accounting for about 90% of all new businesses and estimated sales over $1 Billion.

Market Profile:

Self-Employed 5,167,740
Home Office Worker 1,672,740
Operate Business From Home 227,960
Business Segments:  
Middle Management 296,290
Sales/Marketing 584,570
Upper Management 547,941
Cell Phone 2,140,210
Pager 343,830
Answering Machine 310,400
DSL Line 4,910
Personal 800# 46,090
Household Income Range Selection $60,000 to $250,000+
Electronic Technology  
Contributors/Charities   
 

 

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